In recent years, voice search has become increasingly popular among consumers, and it is now an essential part of their daily lives. With the rise of virtual assistants and smart speakers, people are using voice search to find information, products, and services. This trend has significant implications for digital marketing, and businesses need to adapt their strategies to stay ahead of the competition. In this blog, we will discuss the rise of voice search and its impact on digital marketing, and how a web development company in Dubai can leverage voice search to reach more customers.
What is Voice Search?
Voice search is an innovative technology enabling users to search for information by utilizing their voice rather than relying on typing. Voice search is powered by virtual assistants like Siri, Alexa, and Google Assistant, which use natural language processing to understand the user’s voice commands and provide relevant results.
The Rise of Voice Search
Voice search has been on the rise in recent years, and its popularity is only expected to grow. As per ComScore’s study, voice searches are projected to comprise 50% of all searches by the year 2020. The rise of smart speakers and virtual assistants has played a significant role in the growth of voice search. In 2018, there were an estimated 100 million smart speakers in use worldwide, and this number is expected to reach 225 million by 2020.
Impact of Voice Search on Digital Marketing
The surge in voice search carries substantial implications for the realm of digital marketing. Explore below the ways in which voice search is influencing the landscape of digital marketing:
Changes in Search Behavior
Voice search has changed the way people search for information online. Voice search queries are generally longer and more conversational than text-based queries. This means that businesses need to optimize their content for long-tail keywords and natural language queries to appear in voice search results.
Importance of Featured Snippets
Featured snippets are brief answers that appear at the top of Google’s search results. When utilizing voice search, virtual assistants frequently verbalize the featured snippet as the response to the user’s inquiry. This means that businesses need to optimize their content to appear in featured snippets to increase their chances of appearing in voice search results.
Local Search Optimization
Voice search is commonly employed for local search queries, including searches using phrases like “near me.” This means that businesses need to optimize their local SEO to appear in voice search results for local queries.
Need for Conversational Content
As voice search queries are more conversational in nature, businesses need to create conversational content that answers the user’s questions in a natural and engaging way. This means that businesses need to focus on creating content that is easy to read and understand, and that provides value to the user.
Leveraging Voice Search
A web development company in Dubai can leverage voice search to reach more customers and improve their digital marketing efforts.
Optimize for Long-Tail Keywords
A web development company in Dubai can optimize its website and content for long-tail keywords and natural language queries to appear in voice search results.
Create Conversational Content
A web development company in Dubai can create conversational content that answers the user’s questions in a natural and engaging way.
Optimize for Local SEO
A web development company in Dubai can optimize its local SEO to appear in voice search results for local queries. For example, they can create a Google My Business listing and optimize it with relevant information like their address, phone number, and hours of operation.
Use Schema Markup
A web development company in Dubai can use schema markup to provide more information about their business to search engines. Schema markup can help search engines understand the context of the content on their website, which can improve their chances of appearing in voice search results.
Conclusion
In conclusion, voice search is a trend that is here to stay, and businesses need to adapt their digital marketing strategies to stay ahead of the curve. The rise of voice search has significant implications for digital marketing, including changes in search behavior, the importance of featured snippets, the need for local search optimization, and the need for conversational content. By embracing voice search, a web development company in Dubai can stay ahead of the curve and reach more customers in today’s digital age.
